Your pipeline is there.
Your process isn't.
I help 2–50 person Australian B2B businesses fix the commercial side — CRM that actually gets used, dashboards that mean something, and a sales process that doesn't depend on one person's memory. No calls. Written audits.
Good businesses fail commercially
for the same reasons.
I've sat inside industrial, technical, and service B2B companies and watched exactly how it unravels. It's never the product. It's always the commercial engine.
The tools are there. The team is capable. But without structure, every deal depends on whoever picks up the phone — and nothing scales.
- CRM nobody opensYour team logs deals in notebooks, emails, or their head. When someone leaves, the pipeline leaves with them.
- Dashboard that shows nothing usefulYou have reports, but you still can't answer: what's in the pipeline right now? What closed last month? Where did we lose deals?
- Sales process = whoever picks up the phoneFollow-up is inconsistent. Quoting is slow. New BDMs take months to onboard because nothing is written down.
- Every month starts from zeroNo repeatable process means no predictable revenue. You're always chasing, never building.
Async. Written. No calls.
Everything happens over email. You describe your situation — I send you a written audit with specific, actionable findings. No discovery calls, no demos, no fluff.
Fill in a short form: your industry, team size, current tools, and the commercial problem you're stuck on. Takes 5 minutes.
Within 48 hours you get a written document: what I see, what's likely causing it, and what I'd fix first. Specific to your situation, not a template.
Take the audit and run with it yourself. Or if you want help implementing, we continue async — written recommendations, frameworks, and review as you go.
The commercial engine.
Not the product.
I work on the parts of a B2B business that determine whether revenue grows or plateaus — regardless of how good the product is.
CRM That Gets Used
Most CRMs fail because they're set up for reporting, not for the people selling. I configure it for the way your team actually works — pipelines, follow-up logic, and onboarding that sticks.
HubSpot · Pipedrive · CloseSales Pipeline Visibility
Dashboards built in Power BI that answer the questions you actually have: what's live, what's stalled, what closed, and where did we lose. Real numbers, not vanity metrics.
Power BI · Data AnalyticsDocumented Sales Process
A written sales process your whole team can follow — qualification criteria, objection handling, follow-up sequences, and handoff logic. So new people ramp in weeks, not months.
Playbooks · SOPs · OnboardingAutomation Without the Complexity
Practical automation for follow-up, lead routing, and quoting — built in Make.com or your CRM's native tools. No over-engineered workflows. Just the ones that save your team real time.
Make.com · CRM AutomationCommercial Operations Audit
A full written review of your current commercial setup: CRM, reporting, process, and team workflow. What's working, what's not, and the specific changes that would move the needle.
Written Audit · No Call RequiredBDM Systems That Scale
Built for businesses expanding into BDM without a playbook. Outreach frameworks, territory logic, prospecting systems, and tools that work for technical and industrial B2B environments.
Industrial · Technical · B2BNo fluff.
Real implementations.
Every tool I recommend I've set up in a real B2B environment. If it didn't work, it's not on this list.
I've been inside these businesses.
Years in real B2B sales and business development — industrial manufacturing, automation, robotics, technical solution selling. Long sales cycles, low-volume high-value deals, and all the commercial chaos that comes with it.
When the move to BDM came, the expectation was cold calling your way to pipeline. Instead: systems. CRM workflows, reporting dashboards, documented processes — results without the phone tag. That's the approach behind everything on this site.
Everything here is written. No discovery calls, no fluff. Just a clear-eyed audit of your commercial setup and specific recommendations you can act on — async, on your schedule.
Tell me your situation.
I'll tell you what I see.
No call. No pitch. You describe your commercial setup and what's not working — I send you a written audit within 48 hours with specific findings and what I'd fix first.
Written from real
B2B experience.
Ready to fix your commercial engine?
Describe your situation in a short form. I'll send you a written audit — specific to your business, no call required.
Get Your Free Audit →